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Unilever quits Facebook advertisement boycott

It's time to move on, the corporation considers

18.Dec.20 10:56 AM
By Abigail Richards
Photo Unilever


Unilever quits Facebook advertisement boycott
Facebook, Instagram, and Twitter are once again being advertised by the American branch of Unilever after a boycotting it for almost six months. In June, the company stopped cooperating with Facebook, because it would do 'too little to combat racism and hatred' on its platforms.

Companies such as Coca-Cola, Starbucks and Pepsi Co joined the "Stop Hate for Profit" campaign in the summer, as did Unilever. It was initiated by several civil rights organizations after the death of George Floyd.

Unilever will assess the results of Facebook accurately in the near future on the basis of the timelines of the different platforms and the company's commitments. Facebook is looking forward to working with Unilever again and says it will continue to work to combat 'harmful information'.

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