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How will the blocking of Yandex, vk.com and mail.ru affect IT business in Ukraine?

The biggest worry wave users are voicing against the blocking of popular social networks and Yandex....


How will the blocking of Yandex, vk.com and mail.ru affect IT business in Ukraine?



The biggest worry wave users are voicing against the blocking of popular social networks and Yandex. In addition to communication, many are deprived of the opportunity to conduct commerce.



21.May.17 10:17 AM
By Dmitrii K.
Photo INNOV.RU

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How will the blocking of Yandex, vk.com and mail.ru affect IT business in Ukraine?
May 16, President of Ukraine P.A. Poroshenko signed the decision of the National Security and Defense Council to impose sanctions on a number of Russian services and the media. In particular, the social network "VKontakte", "Odnoklassniki", Mail.ru resources, Yandex search system and all services (Yandex.Taxi, Yandex.Disk, Yandex.Maps, Yandex.Music, etc.) fell under the ban. In total, the list of sanctions included 468 legal entities, 81 of which are related to IT.

These measures were taken as part of the protection of the information space of Ukraine. The duration of the sanctions prescribed in the law is 3 years.

Which sites are the most visited in Ukraine as of in Aprtil, 2017

The top 6 most visited resources by the version of Gemius Global looks like this:

google.com.ua and google.com - 80%
vk.com - 70%;
mail.ru - 66%;
youtube.com - 65%;
yandex.ua - 62%;
facebook.com - 48%.

As can be seen from the data, the share of Yandex, Mail.ru and VKontakte is simply huge. Among all the resources that came under sanctions, Ukrainians are second only to Russians in terms of attendance. In general, banned sites can lose 10-20% of the traffic, possibly, the most will suffer "VKontakte" (vk.com).

What users are worried about

The biggest worry wave users are voicing against the blocking of popular social networks and Yandex. In addition to communication, many are deprived of the opportunity to conduct commerce. Also concerned SEO experts and Internet marketers because the traffic search engine Yandex in Ukraine will be reduced to close to zero values.

In addition, there are concerns that corporate clients of Yandex's mail service will lose all their data along with access. In Kiev, the Internet marketing agency Indigo commented on the situation that has developed at the moment: "During the last three days we received about 60 calls from customers with the question of how now to be with corporate mail. We recommend archiving all important letters and switching to alternative mailboxes, for example, Gmail, but it is paid unlike similar services of "Yandex".

With regard to search traffic, it is clear that people using Yandex, go to Google. And if earlier the share of search engines was divided, approximately, 67% (Google) by 33% (Yandex), now it is obvious where the absolute majority of users will apply for information.

Yandex.Ukraine says that since the development of its services in 2005, the company has never violated Ukrainian legislation. "All the time the Ukrainian team worked in accordance with the legislation of Ukraine, did not participate in politics, investing in the creation of quality services," - so the representatives of Ukraine expressed their official position. First of all, the company believes, sanctions will affect entrepreneurs and ordinary users.

While the situation is not completely clear, since it is not possible to implement the technical blocking of all Internet resources. Providers are studying the document signed by the president of Ukraine, and are thinking about further actions. Until June 1, 2017, all sanction sites and media should be blocked - this is stated in the decree.



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