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How to choose a business idea



Choosing the right niche is the main step to success.



09.Feb.18 12:30 PM
By Elena Tkachenko
Photo INNOV.RU

   27

How to choose a business idea
Today, many people who want to open their own business are most attentive to the choice of ideas for business, because choosing your niche is the first step to success. But, to choose a business idea, you need to carefully analyze, make a profit estimate, and evaluate the popularity of the planned business. In addition, it is important to take into account a large number of other subjective factors.

First you need to analyze how popular this niche is. At this stage it is necessary to determine both the target audience and the possible demand. This is very important, it will help to assess the profitability of the future business, because it is the potential customers that make the proceeds.

In addition, it is necessary to determine what the chosen industry is interesting and what knowledge it contains. The best option is to understand the sphere in order to be able to make the right marketing moves, paying attention to all the nuances. As experience of entrepreneurs shows, the maximum involvement in this matter is very important.

To make the chosen industry bring the result, it is necessary to compare the knowledge and personal experience that will be needed in the future work. If there is no knowledge, no personal experience, you can very quickly reduce the matter to a minus.

It is also very important to calculate the amount of starting capital, as well as assess additional sources of financing. If it is a question of a loan in a bank, you need to turn to specialists so that they calculate the percentage of overpayment. In this way, you will immediately be able to assess the risks. Ideally, at first do not use borrowed funds, they are better to connect later, when there is confidence and profits will grow.

It is equally important to calculate profitability. And, along with this, you need to calculate the payback period of the project. But you need to understand that the specificity of the industry will influence the profitability and payback. For example, there are those that develop for a long time, but then show a good result.




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