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Chinese brands control over 64 percent of earbuds' market



Chinese brands are gradually taking over the wireless earpiece market



29.Aug.20 8:31 AM
By Shawn Highstraw
Photo jamaudio.com

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Chinese brands control over 64 percent of earbuds' market
Chinese brands are gradually taking over the wireless earpiece market, says Counterpoint Research. Where Apple had a 50% market share last year, it will fall to 35% this year.

The top five is also composed of Xiaomi, Samsung, JBL and Jabra, each holding between 3 and 10 percent of the market. The rest of the market, 43 percent, is for mostly Chinese cheaper brands, claims Counterpoint Research. These brands, such as 1More and QCY, often sell earpieces with many of the features of more expensive brands at much lower prices.

The total market for earpieces is growing from about 120 million copies last year to about double this year, according to the analyst Bureau. More expensive brands such as AudioTechnica and Sennheiser control something like 0.3 percent of the market.

Apple is growing from 61 to 82 million sold Air Pods, according to the analyst Bureau. Apple itself does not publish any sales figures of its earpieces and in its quarterly figures it ranks them among a general category.



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