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Unilever quits Facebook advertisement boycott

It's time to move on, the corporation considers



Australian government sees no progress in sight with tech giants battle



Facebook and Google do not want to share revenue with the publishers



01.Feb.21 12:30 PM
By Abigail Richards
Photo rom.ac

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Australian government sees no progress in sight with tech giants battle
A meeting between Facebook boss Mark Zuckerberg and Australian Minister of Finance Josh Frydenberg  in the past week has not helped resolve the argument between the social media mogul and the country about proposed changes to media laws.

"Mark Zuckerberg made me not to catch up, if that's what you're asking," said Frydenberg, during an interview on the Australian tv channel ABC. The billionaire "reached out to talk about the code and its impact on Facebook" in what the minister called "a very constructive discussion."

Tech giants from Facebook to Google are fighting Australian legislators on new law that obliges them to pay for the use of media content. The new laws are intended to support the local media industry.

Facebook has threatened to prevent Australians from sharing news on its platform if the law is implemented, while Google has stated that it could remove its search engine completely from the Australian market. Frydenberg said on Sunday that although he does not reject Google's threats, he is not "intimidated" by them either.

Australia claims that Google will eventually have to pay for news. "We are having detailed discussions with Google, Facebook, and with the other players in the industry, because this is not a discussion that we have with these other companies have had," said Frydenberg.

Prime Minister Scott Morrison also spoke to Microsoft CEO Satya Nadella about the proposed changes, said Frydenberg. "These companies have been consulted every step of the way," said the minister. "What I do know is that media companies have to be paid for content."

Google states in a response that it is not against paying for media, because the company does the same in other countries. However, the search Behemoth wants to have the direct link between showing a link to news and paying for it out of the law. According to Google, that point is' unworkable ' and undermines how the open internet works. Also, according to Google, any change in search algorithms cannot be passed on to publishers, because there would be thousands each year. The company merely wishes to pass on the relevant changes.



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